As ever is more than a bespoke royal cash machine – it is the fulfillment of the Duchess of Sussex's altruistic desire to bring fleeting moments of self-worth to the lower classes. Curated by top social scientists to fill the gaping spiritual void endemic to the have-nots, As ever is a purveyor of fine goods with a Royal pedigree. Each one is hand-crafted by As ever's tireless youthful apprentices in Asia, and lovingly licensed by M&H Sussex Capital Ventures.